Tune In to Success: The Power of Custom In-House Guest TV Channels
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In today’s digital age, where guests are constantly connected and expect personalized experiences, hotels need to think outside the box to stand out. A custom in-house guest TV channel is a game-changer for hotels large and small. In the 21st century, the primal interaction of guests or business travellers at hotels includes an unconscious, instinctive pre- programmed behaviour of guests to pick up a hotel remote control and switch on the television in the room.
Consider the guest content channel a strategic tool elevating the guest experience, boosting revenue, and providing the hotel with a differentiator. So, the next time your guest it’s a strategic tool that can significantly elevate the guest experience, boost revenue, and set a hotel apart in a crowded marketplace. So, the next time you check into a hotel, don’t be surprised if you find yourself tuning in to discover the best the hotel and the locale have to offer! Here’s what the Hypex team working with hotels finds in terms of benefits of having a unique hotel TV channel:
Elevating the Guest Experience
Imagine a guest checking into your room and turning on the TV to find a channel dedicated solely to enhancing her stay. From showcasing the hotel unique amenities to highlighting local attractions and exclusive offers. The channel becomes a valuable concierge 24×7 for guests, ensuring they make the most of their stay.
Boosting Guest Engagement
Static brochures or posters can only do so much. A dynamic TV channel engages guests, nudging them to explore the hotel offerings and the surrounding area, paving the way for a memorable stay.
Unlocking Upselling Potential
What better way to introduce guests to spa packages, gourmet dining experiences, or exclusive events than through engaging visuals and compelling narratives? This channel becomes a powerful tool for upselling, driving additional revenue with every view or even happy hour down at the hotel bar or high tea in the dining area.
Offering Authentic Local Insights
Travelers often seek authentic experiences. With curated content on local hidden gems known to the hotel staff and past hotel visitors, cultural events, and insider tips, guests can immerse themselves in the hotel destination, creating lasting memories of an amazing stay.
Cultivating Brand Loyalty
In a competitive market, differentiation is key. Offering a unique in-room entertainment option not only enhances the guest experience but also positions the hotel as a trendsetter, fostering brand loyalty and repeat visits.
Transforming into a Marketing Maven
Beyond benefiting guests, the TV channel can be a lucrative marketing platform. By featuring local businesses, events, or attractions, the hotel can foster valuable partnerships and even open up new revenue streams through advertising opportunities.
Championing a Net Zero Vision
In our collective pursuit of a net zero future, every action counts. By transitioning from printed brochures to digital content on the TV channel, hotels not only reduce their carbon footprint but also minimize waste, signalling a commitment to sustainability and environmental responsibility.
A custom in-house guest TV channel isn’t just a luxury but a strategic tool significantly elevating the guest experience, boost revenue, and setting a hotel apart in a crowded marketplace, all while championing a greener future. So, the next time your guests check into a hotel, don’t be surprised if you find them tuning in to discover the best the hotel and the locals have to offer, all delivered as part of the hotel room experience.
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